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European Equity Strategy

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European Equity Strategy
2017 year ahead – Refining the reflation
rotation
01 December 2016
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Key takeaways
• 2017 - Reflation, Reversal, Rotation, Relief or Revolt. EPS to turn +ve but politics to
remain a valuation overhang in H1.
• Defensive vs Cyclical rotation at extreme levels. More balanced approach needed but
look for another leg to cyclical trades.
• O/w Media as quality cyclical and Oil. Stay cautious on UK domestic (Retail, Travel).
Health, Utilities over Food & Bev.
2017 – A year of cross currents, nimble investors required
Recovery (positive but moderate in our view) and Rotation go hand in hand - we think
that the pace of the rotation has to moderate. ECB reversal on QE is a risk and tapering
because the ability or willingness to do QE fades would likely cause a setback. Investors
will demand a premium for political risk until we get clarity on populist Revolt or policy
Relief in France and elsewhere. Like 2016 investors will need to trade the ranges.
High single digit upside - politics likely to weigh near term
A valuation overhang remains in Europe vs other DM. We see a return to positive EPS
growth (+7%) in Europe for the first time since 2014, driven by higher global GDP
growth Resources recovery, capex discipline and FX. +7% growth implies less
downgrades than usual (10% is the average). Base case upside in high single digits (c9%
total return) but politics may mean market highs are more likely achieved in H2.
Modestly higher yields and higher equities compatible
Equities can continue to perform with rising rates – the key is that inflation breakevens
are not falling. However, a more aggressive bond sell-off taking Treasury yields to 3% or
higher would undermine EM, the growth outlook, peripheral spreads and risky assets.
Reflation rotation stretched – refining our approach
Rotation has been extreme (>6SD move in Def vs Cyclicals). Argues for a

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